RATES | Penguin | Publisher

Services & Rates

We acknowledge the distinctiveness of each book project. Reach out to us for a personalized conversation on how we can customize our services to align with your publishing objectives.

* Note to Publishers and Agents: We provide service and compensation alternatives beyond those listed below. Feel free to give us a call to inquire about additional options.

$45,000–$90,000 Senior Editor & Professional Writer

Pre-planning and research
Strategy sessions with Senior Editor (former acquisitions editor from a Big-5 publisher) and writer to position & outline book
Comprehensive book-writing by professional writer
Professional editing & book development by Senior Editor
Custom publishing navigation to land the best home for your book

Please Call to Inquire#1 New York Times-Bestselling Team, Robust Support

Market research, tailored publishing strategy, & book planning with Penguin Publisher team of Executive Editors
Comprehensive book-writing with a any caliber of writer, including #1 New York Times-bestselling authors
Ongoing editing & revisions by Executive Editor
Full manuscript beta testing (20+ readers)
Literary agent and/or traditional publisher solicitation

$115,000–$200,000Executive & Senior Editor, Widely Published Writer, Beta Testing

Market research & tailored publishing strategy
Book planning with Executive & Senior Editor
Comprehensive book-writing by bestselling and/or widely published writer
Professional book editing & development by Executive & Senior Editor
Full manuscript beta testing (20+ readers)

Ghostwriting Package Inclusions

Premier

Executive

Black Card

Pre-Planning and Research

Intro Questionnaire and Comprehensive Publishing Checklist

Strategy Sessions

• Discuss Author’s Publishing Goals

• Determine the Book’s Positioning

• Establish Tone and Style

• Content and Structure

• Promise to the Reader

• Market Analysis

• Marketing and Promotion

• Publishing Strategy

Strategy Session Team

Senior Editor (a former Big-5 and NYT-bestselling acquisitions editor) and Writer

Executive Editor (a former Big-5 Executive Editor with numerous NYT-bestselling titles) and Writer

Strategy Session Location

Typically at one of our offices or via phone/video conference

Anywhere

90min Strategic Marketing Session + 15-Page Report

Discuss your marketing plan with top book marketers who have launched campaigns for Ray Dalio, Hillary Clinton, Bob Woodward and more.

• Assess and determine website, platform, and publishing goals

• Comprehensive review of full timeline for platform, marketing, launch, and growth work/plan

• Content marketing strategy to grow online following

• PR and overall marketing plan

• Customized monetization model design

• Book launch plan including tailored promotional partner strategy

• Early development of key marketing assets

• Detailed proposal for implementation

(Only available for qualified authors, per Penguin Publisher discretion)

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Detailed Book Outline

Coauthor or “with” Credit Options

Ongoing Penguin Publisher Interviews

Ongoing Editorial Review

Performed by Senior Editor

Performed by Executive Editor and/or Senior Editor

Penguin Publisher/ Penguin Publisher

Experienced, published, or bestselling writer

Bestselling and/or widely published writer

Any caliber of writer, including #1 New York Times bestselling authors

Revisions

Two rounds per section

Three rounds per section

Unlimited

“Cold Read” Final Edit by Second Editor

Free Writer Replacements

One time only

Publishing Strategy

Provided by Senior Editor

Provided by Executive Editor

Provided by Penguin Publisher Executive Team

Manuscript Submissions Directly to Hybrid and Self-Pub Options

“Shadowing,” Live-In, or Onsite Research Interviews

Negotiable

Available

Market Research and Comparable Titles Analysis

Performed by Senior Editor

Provided by Penguin Publisher Executive Team

Synopsis/Summary

Author Bio for Book Cover and Online Author Pages

Query Letter

List of Agents and Contact Info

(Only when targeting traditional publishers)

Not needed

Book Proposal

(Only when targeting traditional publishers)

Mini book proposal

Agent Solicitation via Penguin Publisher Extensive Industry Contacts

At Penguin Publisher Discretion

Direct Submission and Agenting Book to Traditional Publishers

At Penguin Publisher Discretion

Introductions to Book Publicists and Book Marketers

Bestseller List Targeting Strategy

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Publishing Contract Review and Consultation

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Publishing and Marketing Strategy with Penguin Publisher

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Limited

Ongoing

Beta Reader Review

(20+ Readers)

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Revisions Based on Beta Reader Report

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